You have a page. You put it together. You were quite proud of it.
Nobody has phoned.
Before you decide it needs to look better, check something first. Open it on your own phone, the way a stranger would. Then try to phone yourself from it.
Most people cannot.
The four things that actually stop the call
No phone number, or one you cannot tap. This is the most common problem and the most expensive. Someone standing in their kitchen with a leaking pipe is not going to write your number down and dial it. They tap, or they leave and tap somebody else's.
Stock photography. A picture of a smiling model in a hard hat, from a photo website, in front of a house that is not in South Africa. Everybody can tell. And the moment they can tell, they stop believing the rest of the page.
Your own photo of your own work, taken on your own phone, beats it every single time. Even if the lighting is bad. Especially if the lighting is bad.
Not saying what you actually do. "Quality service and customer satisfaction" tells a person nothing. "Blocked drains, burst geysers and leak detection across the East Rand" tells them everything, including whether to bother phoning.
Not saying where you work. Somebody two suburbs away needs to know if you come out there. If you do not say, they assume no.
Then the things that make them trust you
Your actual name and face. People hire people. A one-person business has an advantage here that a big company cannot buy, and most one-person businesses hide it.
How long you have been doing it. Not a claim, a fact. Since 2014. That is worth more than any adjective.
Photos of finished work. Six real jobs beats any amount of writing.
Your hours, and whether you do emergencies. A lot of searches happen at night. If you answer after hours, say so, because most do not.
Prices, or at least a starting point. This one gets argued about. My view is that some indication beats none, because a person with no idea what it costs will often phone the one who told them rather than the one who did not.
Check it like a customer
Open it on a phone, not a laptop.
Can you tap the number. Can you tap the WhatsApp button. Does the map show your actual area. Is anything cut off. Does anything look like a placeholder.
Then send it to somebody who does not know your business and ask them one question: what does this business do and where.
If they hesitate, the page is not ready. That is not a design problem. It is a words problem, and it is free to fix.
The honest summary
Most pages that get no calls are not ugly. They are unfinished.
A phone number you can tap, your own photographs, plain words about what you do, and the area you cover. Fix those four and the page starts working.
A DigitalFlyer page gives you all of that on your own address, and you can see it before you pay anything.